Arvorealta

Document standards
for industrial
manufacturers.

Spec sheets, reference cards and tender annexes your team can produce without a designer. Built as a system, delivered in two weeks, remote.

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01 the problem

Reference projects
are scored in public tenders.
An install nobody
documented scores zero.

Most manufacturers have the installs. What they don't have is the paperwork in a form a buyer can score — consistent, verified, and ready the day the tender opens. The work was done. The points went to someone else.

2 weeksFrom first files to finished standard
from €600Fixed price, agreed before we start
16 yearsBuilding systems other people operate
0Designers needed to run it afterwards

02 the offer

A design standard
your team runs
without me.

One fixed engagement. Typography, grid, colour, and reusable templates for the documents that decide bids — plus the workflow that keeps it running after handoff. Not artwork. A system.

Step one

One document

€600 3–4 days

Your worst-performing document, rebuilt properly.

  • One spec sheet, reference card or tender annex
  • Typography, grid and hierarchy set for it
  • Print and screen exports
  • Editable source file, yours to keep

Credited in full if you go on to the standard.

The standard

The full system

€2,400 two weeks

50% to start, 50% on delivery. EUR or USD.

  • Typographic system, grid and colour
  • Templates for spec sheets, reference cards and tender annexes
  • One reference document built end to end
  • File structure and delivery workflow
  • All source files, yours to keep

Runs without a designer after handoff.


03 what you send · what i do

You send

  • Photos from site
  • A voice note: what, where, anything notable
  • A tender you recently answered

No forms. No new software. No writing.

I handle

  • Filing and naming every image so nothing is lost
  • Extracting the facts, and asking you only closed questions when something is missing
  • Typography, grid, colour and the template system
  • Building the first reference document end to end
  • Print and screen exports, sized and named for tender portals
  • The index — every install, by city and year, ready at renewal

You keep selling.
I keep the paperwork
worth points.

04 the alternatives

Four ways to fix
your documents.

Design agency

full-service, retained

  • Strong craft
  • Usually five figures
  • Two to three months
  • Rarely reads a tender

Hire a designer

in-house, salaried

  • Always available
  • A salary every year
  • Months to recruit
  • For work that recurs a few times a year

Freelance marketplace

fiverr, upwork

  • Cheap
  • Fast
  • No system, just files
  • Has never seen a tender document

This

fixed engagement

  • From €600, agreed upfront
  • Two weeks
  • A system, not artwork
  • Built for tender documents specifically

05 selected work

“A complete design standard, shipped in two weeks, async from Brazil.”

Reference Pipeline — an operating system designed for a Nordic industrial manufacturer of cast-iron urban infrastructure: intake from the field, verified reference cards, and an index that becomes the annex at re-tender.

See the full case study

Also

Sixteen years of brand and identity systems for law firms, finance and jewellery clients across print and digital — audiences with no patience for decoration. Earlier: product interfaces and front-end code at a vehicle-tracking company.

Portfolio on Behance


06 questions

Before you ask.

Why only two weeks?

Because it is a system, not a bespoke artwork. The scope is fixed, the method is already built, and I have delivered exactly this for an industrial manufacturer before. Longer projects are usually longer because the scope was never agreed.

Our documents are in Finnish, German, Swedish. Is that a problem?

No. I design the system; you own the language. Your copy is placed verbatim, never translated or rewritten by me, and every fact is confirmed by you before anything is final. Typography and structure work the same in any language.

What if we do not like it?

Start with one document at €600 and judge the real thing before committing to the standard — and if you go on, that €600 comes off the price. On the full engagement you verify every fact before anything is final, one round of revisions is included, and the 50% split means you are never exposed for the whole amount on work you have not seen.

Who owns the files?

You do. Source files, templates and the workflow are handed over on delivery and are yours to keep, edit and reuse without me.

Do we need a designer afterwards?

No — that is the point. The templates are built for non-designers, and the last system I delivered is operated daily by engineers and sales people.

You are in Brazil. How does that work in practice?

UTC−3, which overlaps with European afternoons and the whole UK working day. The last engagement was delivered entirely async to a Finnish client in two weeks, without a single scheduled meeting.

Send me
your worst document.

I will tell you in twenty minutes what is costing you points, whether or not you hire me.

Also available for full-time remote roles in brand, graphic and design-systems work.